Relaunch Projects Management

Zarakol closely follows global administrative, economical and technological changes, implementing them into the communication strategies of its clients. The brand name change of retail store leader Çarþý to Boyner, the relaunching of Mey’s older products are prime examples of Zarakol’s competence in this field.

Marketing Communications

The role of marketing communications in the growth strategy pursued by Zarakol since 2000 is important. The advertorials developed for IXIR, the subject management project realized for Yapý Kredi Retirement, Turkcell’s new product launches, T-Box’s business partnership in marketing strategies and finally the re-/launching of Mey Beverages products have expanded the overall skill expertise of Zarakol while adding value to its general services.

Financial PR

Zarakol, having previously completed the offering to the public of Þeker Piliç, gave consultancy services to the Privatization Administration between 2002 – 2005 and in the same time served on two large public offering projects. Zarakol’s successful efforts during the THY and PETKIM public offering projects gave it the chance to be involved at the public offering of Reysaþ.

Subject, Agenda and Crisis Management

Is one of the areas of expertise that has carried Zarakol to the forefront of the industry. Zarakol has perpetuated a serious subject management campaign to include TQM (Total Quality Management) in Turkey’s agenda during the years 1992 – 1998. Among the subjects managed by Zarakol are individual retirement projects, the contribution of warm-water laundering to energy savings, the importance of micro credits in poverty prevention strategies and the “7 is too late for education” campaign. Crisis management is the most important field where the capabilities of a communications consultancy firm can be measured. Zarakol has successfully managed the counterfeit raki crisis and has achieved the creation of Mey Beverages corporate image.

Corporate Publications

Corporate periodicals, whose frequency can be changed in accordance with client requirements, can be prepared with Zarakol expertise, covering all phases from content compilation to printing. Zarakol has published TUSIAD’s bi-monthly official publication, GÖRÜÞ, for 12 years and the Kalite Gazette for the National Quality Congresses for 4 years. The publishing of periodical bulletins by electronic or traditional printing methods continues.

Social Environment Relations (Social Sensitivity Projects, NGO Relations)

There is always a Non-Government Organization or a social sensitivity project in Zarakol’s current portfolio. Zarakol, who considers working with Non-Government Organizations a requirement of its corporate social responsibility, is also known in the industry with this characteristic. On the other hand, the Görüþ  (Vision) Magazine, published by the firm for 12 years has nurtured close relations with the academic world. Zarakol successfully administers social sensitivity projects with its expertise based on relations with journalistic, political, academic circles and the close contact with non-government organizations.

e-pr

Zarakol’s 16 year history includes 6.5 years spent with the leading GSM operator of Turkey and 3.5 years with the leading personal and corporate internet service provider. Interaction with these customers gave Zarakol the necessary skills needed to develop creative projects in the mobile communication environments. Zarakol started using the electronic environment in its communications with its clients and also carried its accumulated knowledge over to its relations with the media. Zarakol’s expert usage of the internet adds considerable speed to the company.

Political Communications

Political communication is the personal field of interest of Necla Zarakol, the founder of Zarakol. Necla Zarakol has prepared and administered appreciable projects for the Republican Party’s greater city mayor candidates during the elections of 1989 and 1999.

Media Relations  

The one area where a company’s success as a communications consultant is determined is also the most sensitive subject for any customer: Media relations. Zarakol believes that media relations are a special area of expertise and in need of special handling. It carefully regulates each stage from the choice of employees working in the field of media relations to their work processes. 70% of Zarakol employees have had journalistic experience at one time of their lives or another. This particularity makes it possible to filter information supplied by the client and let through only the really newsworthy items to reach the media. No requests are made to the media for non-newsworthy items. Zarakol’s meticulous attention to this subject is correctly interpreted by the media, and gains a high level of respect for the company.

Event Management

Zarakol manages its client’s corporate and marketing events, targeting media members and carrying out supervisor roles at larger events. Its long years of experience and carefully nurtured relations with the best event teams reflect itself in its successful customer event portfolio.

Film and TV Productions

Zarakol uses its founders first hand TV channel experiences to create promotional films, video bulletins and TV advertorials for its clients. The first and most successful examples of the industry were produced in this context.

Corporate Brand / Reputation Management

Dignified management of corporate communications and brands has always had a very important place in Zarakol´s history. Zarakol, giving communications consultancy to the most respected institutions of Turkey provides synchronous implementation of events aimed at domestic and foreign clients while developing creative ideas and implementing them successfully in prestigious projects. It creates a common language understood and adopted by all, from the statement of the most senior executive to the emotional expressions of the youngest employee and supports the creation of a corporate culture.